Promotional video production is essential to any business. With the internet boom, most people are looking online for all their needs. This creates a prime opportunity for businesses that are looking to market their products or services. Videos are by far one of the most effective formats for online marketing.
Whilst it’s common knowledge that a business should have promotional video production, the question of what makes it effective is a question for debate. There are so many strategies you could use for marketing, and it’s certainly okay to experiment with different forms. However, there are tried and tested formulas that are proven to work.
- Identify the Purpose
Some business owners try to cram so much information into one video. This makes it convoluted and hard to understand. Always remember that like any marketing material, it should have a single call to action. Having several CTAs would just confuse viewers, and waste valuable resources on an ineffective video.
Identify the purpose of your video. If it’s for marketing a specific product, make sure that the item is the focus. If you’re trying to increase brand awareness through an AVP, you’ll want to focus more on your history, facilities and brand identity – not push products on the customer.
- Pick the Right Music
Music and speech play major parts in this form of media. Music, when combined with the right visuals, can appeal to emotions and create a powerful recall for your audience. Furthermore, simple speech will help your audience understand what you want to say.
Make sure that the music is right for your message. It should be balanced with the visuals, as to not overload the viewer. You should also use simple language for your script. Stay away from corporate jargon – unless you’re sure your audience will understand it.
Promotional video production can help expand your business’ demographic and improve your bottom line. Whilst there are many ways to do it, these elements will ensure that your marketing materials are effective. For more information on effective promotional campaigns, consult Stitch Productions.